Working as a vocalist or artist is no different from running a small business – there are lots of tasks to complete which are not necessarily your passion (performing & writing music), but are essential to your career progression.
If you are self-managed, juggling the musical aspects of what you do (singing, songwriting, recording,) alongside the various business aspects (branding, marketing, strategising, travelling, whilst also ensuring you earn a living) can feel overwhelming. Optimising your time and reducing the number of hurdles you need to jump is a priority. What holds most back when they come across one of these hurdles is thinking they don’t have the time, resources, or know-how to move past it.
However, today artists have many of the tools to manage their own music careers more easily right at their fingertips.
We have selected our Top 10 apps which can help (plus some additional ones we recommend checking out) below.
For jotting down lyrics, song ideas, or reminders for yourself, Evernote allows you to capture notes using either audio recordings or writing text. Whilst not designed to be music-specific we think this is perfect for when inspiration strikes whilst you are out and about. Anything you make note of is stored to the cloud and so automatically syncs to your other devices, and can be shared with other users. A great organisational tool – think of it as a mobile filing cabinet. See also Slack; perfect for when you are collaborating with others and need to share group messages or files.
This is our favourite productivity tool, and great for when you have several different projects running at once. The app allows you to create a ‘board’ for each of your many projects (for example, maybe you split the boards into ‘Songwriting’, ‘Session Work’, ‘Accounting’) and under each you can list all the tasks that need completed, with the dates they are due to be done by. We constantly recommend this to Artists to help them keep track of everything they are working across. Crucially, it also helps track your progress so you can visibly see that your career is moving forward – essential in self-motivation. You can share your boards with others (band members or co-writers maybe) so any collaborators can also track how a project is progressing and stay on top of the actions required of them.
For sending and receiving music files directly from your phone try using the Dropbox app which allows secure sending and storage for large files such as mp3’s and WAV’s. This is ideal for exchanging music between vocalists and producers, including vocal stems, especially when you are on the go – not least as you can play the audio files from the app so you can listen immediately. You can also grant permission for several users at a time to access the same files. You will need to open an account with Dropbox (they have pricing tiers to suit all types of usage) however downloading the app is free.
This app helps you create and send professional quotes and invoices, using a variety of templates which you can personalise with your own branding/logo. We highly recommend this as a timesaving tool, allowing you to send invoices whilst on the move directly from your phone (perhaps on your way home from your gig or recording session). It also securely stores all your invoicing paperwork so you can easily track who has viewed your invoice and when it has been paid. You can follow up with reminders direct from the app, and keep a record of all your receipts and expenses related to each job you complete.
The Wordswag app adds text to images, allowing you to create your own visual content for your social media networks. The app provides several typefaces and backgrounds to choose from, so you can tailor your creations to fit with your artist brand, even adding text to your own photographs or artwork. It’s exceptionally quick and easy to use, and the highest quality app of its kind we have found so far. If you are not able to work with a graphic designer for your visual content this allows you to take it into your own hands whilst still appearing professional. One of its very useful functions is the ability to create images to fit each of your social network platforms individually.
Similarly to Wordswag, Canva is a graphic design and photo editing app, only more comprehensive in terms of what you can create (social media images, flyers, posters, infographics, electronic press kits, for example). You can upload your own branding to it and then use these as the theme for each of your designs, ensuring consistency and uniformity of your brand across everything you create. A great tool for putting together each of the individual images you need to set up your social media profiles and even website, in the correct specifications.
VSCO is a social media network of sorts, with users sharing photography and artwork. That makes it a great tool for sourcing visual inspiration and creating mood boards for your brand/visuals, however we specifically recommend using it to stylise your images for Instagram. You can choose from a wide variety of filters to give your images an original and artistic finish, turning your Instagram feed into a gallery which is fully aligned with your artist brand. If you’ve ever come across Instagram accounts that look particularly stylised and consistent it’s often thanks to this app. Our tip – for some inspiration on which VSCO filter to use for your images search ‘VSCO Instagram themes’ on Pinterest and see what that throws up. If you spot one that feels aligned with your brand, it will detail the exact VSCO settings to apply to your images.
Whether you favour Facebook, Instagram, Snapchat, Twitter, or YouTube for communicating with and building your audience, social network apps ensure you can engage (the most important factor in building an audience) directly with your fans. Once you have created content which is of value to them (hint: start with your voice/music) you can share it across the most suitable platform for that content.
Save time by sharing and, more importantly, scheduling all your social media posts for Facebook, Instagram, and Twitter all from this one app. Plot out your posts for the coming week and then simply set-up.
Music Week – ten minutes a day spent keeping up with the latest music industry news and market trends can make all the difference. The ultimate UK music news source – read the magazine directly from its app.
Other apps to check out…
WhoSampled – we love this app for recognising samples in songs you just can’t place. Will let you know exactly which songs have been sampled by how many other Artists and who.
Shazam – Discover which song is playing in just a few seconds when you hear something you like – especially good for the clubbers! (see also Soundhound, which allows you to identify and play songs from a huge catalogue, even identifying melodies you hum into it).
Hype Machine – see which music is currently being most blogged about globally.
Which Apps have made your music career easier to manage? We’d love to hear your recommendations in the comments.