So, you want a vocal topline for your track? But you don’t want to pay for it, at least not too much.
But what is ‘too much’? Despite working hard to deliver quality vocals to music producers at reasonable prices, we have noticed a discernible devaluing of singers and topline writers amongst the electronic music community. Many producers feel they should work for free, and be happy for the opportunity to do so. It’s a complaint we often hear from the singers and topline writers themselves too, including many established names. It seems that singing, and even lyric and melody writing (the definition of a topline), are often not considered as skilled a trade as music production.
Speaking with many electronic producers, one of the reasons presented for this is ‘everyone can sing’, by which they mean that everyone has use of their voice – not the same as having incredible natural talent, a distinct tone, and years of singing training to ensure professional technique. By this same argument, anyone with access to a laptop can produce music – but this is not the same as having years of experience, an innovative use of sounds, or fantastic software/hardware, much less a great record. Another reason given is the fact that while a producer may spend several weeks working on one track, the singer and topline writer’s work appears to be done in the few hours they spend in the studio recording the finished topline. Little accounting seems to be made for the many hours often spent developing the melody and harmonies, writing the lyrics, arranging the vocal and rehearsing the performance of it to ensure the topline is captured at its best during recording. Let’s not forget the many years, finances and efforts invested into learning and perfecting their craft, just like the best producers.
That music production is any more-or-less skilled than singing or songwriting (and vice versa) is an argument we simply can’t get behind. We believe mutual respect between the two is vital amongst the electronic music community.
We will be breaking down, in real terms, the true cost of a vocal topline next week but for now we’d love to hear your thoughts on this topic.